When
you shift to a new location, along with the locality, amenities in the building
or apartment, you also look whether you have easy access to important
necessities like public transport, hospitals, hotels, shopping malls, medicine home delivery near you, etc.
Having medical stores and good hospitals near the vicinity always helps since
you would definitely require their services when there is an emergency
situation7.
However, there have been many instances where people have purchased
counterfeit drugs since they did not have complete information about the
drug/brand and this might happen when you are purchasing the medicines from a
non-branded pharmacy.
Rise and popularity
of online medical stores in India
Figure 1Image
Source
As
per a report, close to 25% of the medicines sold in such medical stores are
either of sub-standard quality or they are completely fake [Source].
Also, there is a possibility that you need some medicines, but those medicines
are not available with the medical stores in your locality. Many companies are
trying to counter the 'fake drug problem' and 'ease medicine/drug delivery problem',
so that consumers can get quality medicines round the clock, delivered at their
doorstep.
With
the explosion of online commerce (e-commerce), rising internet penetration,
support from the government on the formation of favorable laws for e-pharmacies/online
pharmacy sector, etc.;online medical
shopping is becoming more main-stream. There are many advantages if you
purchase medicines from a trusted online pharmacy like WellnessForever which is
an online
medicine shop in India. Some of the advantages are listed
below
1. Genuine
Medicines at great prices-There are many medicines that you might not find
in physical medical stores, but chances are very high that you would find the
medicine from an online store since they have an exceptional distribution
network and a deeper understanding about customer’s needs. Buying medicines or
other medical items from a store like Wellness Forever is not only safe but
also convenient since you get genuine medicines at a discounted price.
2. Quick
doorstep delivery- Many online medical stores in India
follow a hybrid model (Online + Offline) for shipping. They can deliver
medicines from their own stores if they have a presence in the customer’s
locality in order to provide fast delivery or they ship the medicine or any
other medical item in a discrete packaging.There are many medicines that can
only be purchased with a valid prescription and online pharmacies follow this
rule very diligently so that the customer unknowingly does not consume
medicines that (s)he is not supposed to!
3. All
items under one hood–Medical pharmacies that only have physical presence
have limitations on efficient distribution, optimizing pharmacist efficiency,
stocking medicines & other items that are in-demand and optimizing their
infrastructure to maximize storage of more medicines. There is a high
possibility that a customer would be looking for medical equipment, but (s)he
might not be able to find it in a medical store. On the other hand, chances of
availability of that equipment/premium wellness product/premium baby product
are very high when you look at the online medical store. Hence, you can find
normal medicines, premium medical equipment’s, wellness products and more under
one umbrella.
4. Discrete
Packaging for wellness products – Lately, sexual health and wellness
products are garnering more attention from citizens, even from tier-2, tier-3
cities. Even if these products are available in a big supermarket/medical
store, you might feel a bit embarrassed to buy the product. Online medical
stores make shopping for these products very simple since such products are
shipped with discrete packaging so that complete privacy is maintained.
5. Last
mile delivery and easy returns - Many technology-driven logistics companies
are using Machine Learning, Deep Learning, etc. in order to solve the last-mile
delivery of medicines and this also applies for medicines that require a
prescription. Since the backbone of online pharmacies is ‘Technology’, they
have a better understanding of your health and medical requirements. Online
shopping is all about easy ‘swift shipping’, ‘Easy returns & refunds’, the
same principle applies when you purchase medicines from
an online medical store.
Convenience,
genuine medicines, and great pricing are some of the major plus-points why more
than 60+% of Indians now prefer buying medicines online and this is just the
start of good times for consumers &e-pharmacies in India J
0 comments:
Post a Comment