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Mumbai,
October 2014:Injecting an
electrifying dose of bohemian-chic fashion, straight from the style streets of
London, Global Desi introduces “London Calling”- a collection which resonates
with the inherent traveling spirit of, the Global Desi girl- a collection which is innately urbane, yet,intrinsically
Indian in essence! A mix of street style fashion ensembles,
bursting with a kaleidoscope of the season’s hottest hues, this latest offing
from Global Desi, gives wings to your sartorial senses, and allows you to forgo
the beaten track, and carve your own global fashion road.
The ‘London Calling’ campaign, offers a colourful glimpse of
the ‘Global Desi girl’, having a catwalk moment on the cobble stoned streets of
London, as she absorbs the wondrous delights of the city, and prances around
from Tate to Portobello to Hyde Park, flaunting the latest styles from the
collection.
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A
style destination where boho chic meets sporty luxe!
The collection offers sporty-luxe silhouettes, like bomber
jackets, culottes, skirts, dungarees, and a range of comfortable knits and
denims,in bold pops of colours like,
blue, red, purple, pink, with undertones of white and black which reflect the
city’s cosmopolitan tone. A heady cocktail, where global trends and Indian
aesthetics, influence style in equal measure –‘London Calling’ is, the new
language in fashion for the global woman.
GLOBAL DESI
WHERE:Across all exclusive brand outlets and multibrand outlets
PRICE: Rs
1299 /- Onwards
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About
Global Desi
Global Desi is, an India-inspired young,
colourful, boho-chic brand, with global appeal. Any woman wherever in the
world she may be – who loves, lives and breathes the vibrancy of Indian prints
and influences, will find a little bit of herself in this label. The
collection celebrates the modern woman and her zest for creativity. It is for a
woman, who sets her own rules and her creativity is not bound by anything. She
flaunts her identity with pride; is free spirited and leaves a lasting
impression. The Global Desi collection is, predominantly India-inspired and
delves deep into our rich heritage of colours, textures and prints, to combine
them to create international appeal. Launched in 2008, the brand is currently
available across 71 exclusive brand outlets and multi brand stores across the
country. Global Desi opened its first store in Mauritius in 2013. Plans are
underway, to open stores in other destinations, all over the world.
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Twitter:
@myglobaldesi
Instagram: myglobaldesi
Tumblr: http://myglobaldesi.tumblr.com/
Pinterest: http://www.pinterest.com/globaldesiindia/
For news
on new collections, style updates and more log onto www.globaldesi.in
Follow us on: http://www.facebook.com/myglobaldesi
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